Privacy Statement and Notice of Privacy Practices

Last Updated
April 30, 2015


This Privacy Statement and Notice of Privacy Practices ("Privacy Statement") sets forth the privacy practices of New Audio LLC functioning as Master & Dynamic (“New Audio”, “us” or “we”) for the collection of our customers' personal information in the United States.

Your use of this website or your use of sites that may link to this Privacy Statement, or of any pages, facilities, services, or capabilities accessible on or by any domain owned by us (each, a “Site”) apply strictly to customer information collected in the United States. This Privacy Statement governs your use of the Site and our Products and Services which are defined herein below.


Because the Web is an evolving medium, we may need to change our Privacy Statement at some point in the future, in which case we'll post the revised Privacy Statement on this Site and update the above "Last Updated" date to reflect the date of the changes. If necessary, we will provide additional information regarding any changes to this Privacy Statement as may be required by law and may ask you to affirmatively accept those changes.

Your access of the Site for the limited and exclusive purpose of reviewing this Privacy Statement does not constitute your acceptance of this Privacy Statement unless you make any further access or use of our Site. By continuing to use the Site or providing us with your personal information after we post any such changes, you accept the Privacy Statement as modified.

This Privacy Statement is not intended to and does not create any contractual or other legal right in or on behalf of any party. Please see our Terms of Use for additional information on your lawful use of the Site.


This Privacy Statement notifies you of:

  • what personal information of yours is collected from you through the Site and when you engage with our third party service providers;
  • how your personal information is used by New Audio;
  • with whom the personal information may be shared;
  • what choices are available to you regarding collection, use and distribution of your personal information;
  • the kind of procedures we employ in an effort to hinder the unauthorized access, deletion, alteration, use or disclosure of information you provide to New Audio or by using the New Audio Site and
  • how you can correct any inaccuracies in the personal information you provide to us.


New Audio is the owner of Master & Dynamic which is the producer and seller of high end, beautifully designed and technically sophisticated head phone "sound tools" ("Products" and "Services") for creative minds. We see our headphones as modern thinking caps: tools to help you focus and tune into your work while tuning out the world around you. We offer tools that help transport and inspire your mind. We are proud to offer our Products and Services for sale on our e-commerce platform to users in markets across the globe.


We gather and use your personal information to provide you with information about our Products and Services; provide you with superior customer service and to support and enhance our relationship with you. For example, we may communicate offers on Products and Services that we believe will be of interest to you and to administer our business or to offer your information on events or special opportunities or offer when you sign up and share your personal information with us. We may also gather your personal information, when you purchase and/or register our Products.

We do not collect any personal information about you unless you choose to provide it to us voluntarily.  We define “personal information” as information that is unique to you and might include your phone number, email address, first and last name, credit card information, company name, and address information, and IP address information. Generally, we need this information to process and fulfill your order and notify you of your order status.

Other examples of when we may ask you to voluntarily provide personal information include if you subscribe to receive emails from us (information such as your name and e-mail address), or choose to provide us with your preference information (such as interests, product preferences, and items purchased) or visit our Site.

Then types of personal information we collect may include, but are not limited to, the following:

  1. Your name, e-mail address(es), phone number(s), fax number(s), work and/or home address;
  2. Information that will allow us to complete a transaction and process your orders for Product and Services. This would included your shipping and billing information, credit card information or other preferred payment means, history of purchases;
  3. Information about your use of the Site. This would include your IP address, your frequency of use of the Site, your responses to individual offerings, the types of features you most use;
  4. Customer service information or general account information;

If you encounter a screen or page that requests information you do not want to share with us, you may choose not enter the information and do not proceed with that screen or page.

If you do provide us with personal information, we will only use it for the purposes described where it is collected, and we will not sell, license, transmit or disclose this information outside of New Audio or its affiliates unless (1) you expressly authorize us to do so, (2) it is necessary to allow our trusted service providers or agents to provide services for us, (3) in order for our third party service providers to provide services on our behalf (4) in order to provide our Products or Services to you, (5) it is disclosed to entities that perform marketing services on our behalf or to other entities with whom we have joint marketing agreements, (6) it is necessary in connection with a sale of all or substantially all of the assets of New Audio or the merger of the New Audio into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which the New Audio is not the survivor, or (7) otherwise as we are required or permitted by law.


The personal information we collect on this Site will be used to provide the Products or Services or carry out the transaction(s) you have requested or authorized. In support of these uses, we may use personal information to provide you with more effective customer service, to improve the site and any related Products or Services, and to make the site easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the site to your particular preference or interests.

We may use your personal information to provide you with important information about the Products or Services that you are using, including critical updates and notifications. Additionally, when you provide us with your permission, we may share personal information with our trusted partners so they may send you information about their Products and Services.

As set forth above, we partner with other companies to provide limited services on our behalf, such as website hosting, fulfilling orders, packaging, mailing, email marketing and sending information about our products, special offers, credit card processing, and other services. You can learn more about the individual company we utilized to perform the above described services by reviewing the

We will only provide those companies the personal information they need to deliver the service. These companies do not to our knowledge, retain, share, store or use personal information for any secondary purposes. You can learn more about the data protection measures employed by the individual companies we utilize by reviewing the "PRIVACY AND DATA SECURITY OF THIRD PARTY SERVICE PROVIDERS" section of this Privacy Statement.

We may share your information within New Audio and its business divisions. Your information will not be shared with third parties unless it is necessary to fulfill a transaction you have requested, or in other circumstances in which you have consented to the sharing of your personal information.

We may use your personal information to present offers to you on behalf of our business partners. These business partners may receive aggregate data about groups of users, but do not receive information that personally identifies you.

We may also use the personal information collected for internal purposes, namely, for solving technical problems, calculating overall usage statistics, internal marketing and promotional purposes, product development and content improvement.

We may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on us or the site; (b) protect and defend the rights or property of the New Audio; or (c) act in urgent circumstances to protect the personal safety of our employees or agents, users of our products or services, or members of the public. We will cooperate with law enforcement authorities.

We reserve the right to transfer your personal information in the event of a transfer of ownership, such as acquisition by or merger with another company. In such an event, we will notify you before information is transferred and becomes subject to a different privacy statement. We also encourage you to periodically check this page for Privacy Statement updates.


Upon request via postal mail, e-mail, or telephone, we will provide users a summary of your personal information retained by us. You may modify, correct, change, request us to delete or update personal information that we have collected by the site by contacting us via postal mail, e-mail, or telephone, as provided below:


When you provide us your e-mail address, we may send you customized links or similar technologies to track e-mail links that you click. We may associate that information with your personal information in order to provide you more focused e-mail communications or purchase information. Each e-mail communication includes an unsubscribe link allowing you to stop delivery of that type of communication.

You may at any time opt out of having your personal information used for any and all purposes by contacting us by any means identified above.

Please be aware that it may take up to sixty (60) days for your opt-out choices to be fully effective. If you no longer desire our products or services or no longer wish to receive information or marketing materials related to our products or services, please contact us by any of the ways described in the above "Contact Information" section of this Privacy Statement.

We utilize MailChimp a third party service to assist us with managing our email marketing campaigns and to coordinate your email preferences. You can learn more about MailChimp's privacy policy by clicking here:


New Audio is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998. Our Site takes precautions to protect our users’ information. We restrict access to personal information collected about you at our Website to our employees, our affiliates' employees, or others who need to know that information to provide services to you or in the course of conducting our normal business operations. While no website can guarantee security, the Site maintains appropriate physical, electronic, and procedural safeguards to protect your personal information collected via the Site. We protect our databases with various physical, technical and procedural measures and we restrict access to your information by unauthorized persons. We also advise all New Audio employees about their responsibility to protect customer data and we provide them with appropriate guidelines for adhering to our business ethics standards and confidentiality policies.


We are not experts in everything and so cannot run our business without involving other people and businesses to help us provide our Site, Products and Services to you.  These people and may have to access to or process some of the information we collect from or about you in order to help us in this way.  The main third parties that we may share your information with are:

Shopify Data Processing Inc. c/o Server Central; 2200 Busse Road
Elk Grove Village, Illinois 60007. Shopify is certified as Safe Harbor compliant under the United States' Department of Commerce Safe Harbor Certification Program. You can review Shopify's safe harbor certification here:

Brightpearl software is wholly owned by Brightpearl Limited whose registered number is 06260621 and registered address is at New Bond House, First Floor, Bond Street, Bristol, United Kingdom BS2 9AG. Brightpearl stores data on behalf of New Audio through Amazon Web Services, Inc. a U.S. Subsidiary of, Inc. and is a participant in the Safe Harbor program developed by the U.S. Department of Commerce and (1) the European Union and (2) Switzerland, respectively. For more information about the Safe Harbor and to view certification, please click on this link:

The Rocket Science Group, LLC d/b/a MailChimp 512 Means St., Suite 404 Atlanta, Georgia- 30318 ("Mailchimp") is a third party online platform that allows New Audio to create, send, and manage email marketing campaigns. MailChimp complies with the U.S.–E.U. and U.S.–Swiss Safe Harbor Framework, which is overseen by the U.S. Department of Commerce and covers the collection, use, and retention of personal data from European Union member countries and Switzerland. For more information about the Safe Harbor and to view the certification please click on this link:


We do not control our third party service provider's data security. We are providing the information below for your review and consideration. If you have reservations with respect to the privacy statements of our third party service providers then you should not provide us with your personal information. With respect to how our third party service providers safeguard your personal information you may review their respective privacy polices by clicking on the following:,


New Audio utilizes Pay Pal a third party payment processor to process credit card payment transactions on the Site. When you select the "check-out" feature icon on the Site and have entered in your transaction information  you may select the Pay Pal icon to complete the transaction. You may choose to pay with an establish Pay Pal account in which case you will be asked to provide your login credentials including your name and email address or you may choose to pay directly with a debit or credit card.  In which case, in order to complete the transaction, you must enter in your personal information on the Pay Pal site. This information includes any debit or pre paid gift card information, the type of payment card your are using, i.e. Visa, Mastercard, Amex, the expiration date of your card and your billing information including first name, last name, home address, shipping address if different from home address, your phone number and email address. New Audio does not retain any of your credit card information. You can read more about Pay Pal's privacy and data security practices at


The Site may also collect certain technical information about your visit. It can include information, such as the name of the Internet service provider and the Internet Protocol (IP) address through which you access the Internet; the type of operating system you are using, the date and time you accessed the site; the pages that you access while at the site, your manner of connecting to the Internet, the Internet address of the website from which you linked directly to our site, other information about your geographic location, and the domain name of your Internet service provider. For further information related to our use of cookies and other tracking technologies they may be used on the Site by New Audio and third parties and your ability to not be tracked, please review our Cookie Statement at


This notification is required under California law. Under California law, California residents may opt-out of our disclosing personal information about them to third parties for their marketing purposes.  If you are a California resident and do not want us to disclose your information to other companies for their marketing purposes, please contact us by any of the ways described in the “Contact Information” section below.  Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.  To request a copy of such information, please contact us by any of the ways described in the “Contact Information” section below, and we will respond within 30 days as required by law.  

California law also requires us to disclose how we respond to your Web browser “do not track” signals or other mechanisms that provide you the ability to exercise choice regarding the collection of personally identifiable information about your online activities over time and across third-party websites or online services.  We are also required to disclose whether other parties may collect personally identifiable information about your online activities over time and across different websites when you use the Website.  


Do-Not-Track is a public-private initiative,, that has developed a technical “flag” or signal that an end-user may be able to activate within their browser software to notify websites that they do not wish to be “tracked” by third parties as defined by the initiative. The initiative, however, has not reached a consensus as to exactly what technical or other actions those parties receiving the signal should take. As a result, Do-Not-Track has not yet been standardized and most websites, including New Audio, do not alter their behavior or change their services when they receive a “do-not-track” flag or signal. You can, however, make decisions about your privacy and the advertisements you receive. New Audio utilizes online behavioral advertising on the Site but you can control whether companies serve you behaviorally-based advertising by visiting the Digital Advertising Alliance (“DAA”) Web page and using the DAA's opt-out:

As an alternative to the DAA opt-out, you can also elect to block all cookies from first parties (such as New Audio) and from third parties (such as entities involved in advertising) by using the cookie blocking options built into your browser software. Please note, however, that if you do decide to block cookies, some parts of our website may not function correctly. For more specific information on Do-Not-Track and the exercise of consumer choice regarding the collection of personally identifiable information about your online activities over time and across third party websites or online services, please review our Cookie Policy [link:]

We currently utilize third party advertising cookies on the Website. These advertisers, advertising networks, advertising servers, and analytics companies use various technologies, and technologies from third party companies, to collect data in order to display (or serve) relevant ads to users. These technologies may include the placement of cookies or web beacons, the use of HTML5 LocalStorage, the use of unique or non-unique non-personal identifiers, or the use of other technologies on our Services, and these technologies may be used to track user behavior, to track how our Services are being used, and possibly to serve you more relevant ads. We current utilize analytics companies, including Google on the Website. We use Google Analytics to collect information about your use of the Website and enable us to improve the way it works. Analytic cookies collect information about how you use the Website, for instance, which pages you go to most. The information allows us to see the overall patterns of usage on the Website, help us record any difficulties you have with the Website, and show us whether our advertising is effective or not. While many of these technologies do not store or maintain personal or User Information, they do collect and use User Information that may include location and service provider information garnered via the IP address used to access the mobile Internet or other means, device identifiers, the type of phone or other mobile device used (e.g., iPhone, Blackberry 8800, etc.,), the date and time of a user’s mobile internet session, whether one of the mobile ads that a third party facilitated was delivered and, if applicable, a record if that ad was “clicked.” These targeted advertisements may appear on our Services or other services that you visit.


We may provide links to other sites on the Internet for your convenience to locate related information and services. These sites have not necessarily been reviewed by us and are maintained by third parties over which we exercise no control. Accordingly, we expressly disclaim any responsibility for the privacy policies, information collection practices, content, accuracy of the information, and/or quality of products or services provided by or advertised on these third-party websites. Moreover, these links do not imply an endorsement with respect to any third party or any website or the products or services provided by any third party.


Any information, communications, or material of any type or nature that you submit to our Site or through our services (including, but not limited to any New Audio website contained on a social media platform or website such as Facebook, Instagram or Twitter) by email, posting, messaging, uploading, downloading, or otherwise (collectively, a “Submission”), is done at your own risk and without any expectation of privacy. New Audio cannot control the actions of other users of any social media platform or website and New Audio is therefore not responsible for any content or Submissions contained on such sites and platforms. By visiting any New Audio website that is contained on a social media platform or website, you are representing and warranting to New Audio that you have reviewed the applicable Privacy Statement and terms of use of such platform or website and that you will abide by all such provisions contained therein. Additionally, in the event that New Audio offers a message board or any other interactive or social-type feature on a website administered directly by New Audio, please be aware that these areas may allow you to publicly post, and share with other users, certain messages, content, or other information (e.g., stories, pictures, ingredients, tips, etc.). Although New Audio may take certain precautions to protect those who use these areas of the Site, we encourage you to be wary of giving out any personal information in such public forums. The information you post can be collected and used by people you don't know. We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk.


New Audio and all associated Services for users of this Site are intended to only be provided to individuals residing in the United States. If you are located outside the United States, you should not seek to use our Services from this Site. Nonetheless, although some of our third party service providers are Safe Harbor Certified companies but please be aware that information we collect (including cookies) may be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws may not offer the same level of protection as those in the country where you reside or are a citizen.


If you have any questions or concerns about this Privacy Statement, please contact us at the telephone number or at the mailing address provided below. We will attempt to respond to your questions or concerns promptly after we receive them. You may contact us at

Master & Dynamic
P.O. Box 20118
Greeley Square Station
New York, NY 10001
Phone: 212-213-6060


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