We’re proud to announce that we partnered with Product (RED) to create our MA770 Wireless Speaker in a new, limited-edition colorway: red, sold via online auction at Sotheby’s. Drawing upon distinctive premium materials and sensory-focused craftsmanship, 100% of all proceeds from the bold and immersive limited-edition red MA770 were donated to Product (RED).
Two of the world’s art and architecture stars, Theaster Gates and Sir David Adjaye, collaborated with musician and activist, Bono, to curate the third (RED) Auction to support the fight against AIDS. Centered on the theme of light and the color red, the collection of contemporary art and design was sold in both a live and an online auctionduring Miami Art Basel. The live sale occurred in the Moore Building on December 5th raising $10.5 million, with a complementary online-only auction that closed on December 7th.
Founded in 2006 by Bono, Product (RED) actively engages businesses and people in the fight against AIDS. To date (RED) has raised over $465 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, and to support HIV/AIDS grants in eight African countries. (RED) has directly impacted more than 90 million people with prevention, treatment, counseling, testing and care services.