Visiting Barbara Kruger: THINKING OF YOU. I MEAN ME. I MEAN YOU. At MoMA

Visiting Barbara Kruger: THINKING OF YOU. I MEAN ME. I MEAN YOU. At MoMA

Located in the Donald and Catherine Marron Family Atrium at New York’s Museum of Modern Art is an immersive, site-specific installation by conceptual artist-activist Barbara Kruger. Organized by Peter Eleey and Lanka Tattersall “THINKING OF YOU. I MEAN ME. I MEAN YOU.” is a multidimensional survey of the artist’s acclaimed 40-year career. Read on to learn about The 10,000's visit to Kruger's MoMA exhibit, on view through January 3, 2023.

Revered for her collage style practice that juxtaposes black-and-white found photographs with combative captions, the artist’s work has been exhibited at the 1982 Venice Biennale (where she represented the U.S.), the Whitney Museum, and the Los Angeles County Museum of Art. A recipient of the 2005 Venice Biennale Golden Lion lifetime achievement award, Kruger’s work has also been the subject of plagiarism. In 1994, the streetwear brand Supreme was accused of taking their famous logo from the artist’s trademark style which Supreme’s founder, James Jebbia admitted to not long after. 

Header Image: Installation view of Barbara Kruger: Thinking of You. I Mean Me. I Mean You., on view at The Museum of Modern Art, New York from July 16, 2022 – January 2, 2023. Photo: Emile Askey

Wrapping the walls and floors of the atrium with printed vinyl, the survey is an image-free installation that continues Kruger’s practice of working with words in large-scale that are typically in monochrome with bold accent colors like emerald green or bright red. The dizzying pieces by Kruger—who pulls from her career as a magazine and picture editor—are confrontational and touch on subjects like consumerism, race, gender, love, and war. 

Look up to be greeted by columns with phrases such as “MONEY TALKS” and  “A TRACE OF GRACE”. Look down from one of the balconies in the museum to be presented with an ominous quote from English novelist and critic George Orwell’s 1984:  “IF YOU WANT A PICTURE OF THE FUTURE, IMAGINE A BOOT STAMPING ON A HUMAN FACE, FOREVER”. 

The exhibition, constructed in bold, newsprint style fonts displayed on strands of black and white with smatterings of green to x out pronouns, is a chilling and emotional bending of the language of advertising through a humanistic lens while challenging its viewers to consider how words often shape public discourse.

“THINKING OF YOU. I MEAN ME. I MEAN YOU.” is on view at MoMA Floor 1, at the Donald and Catherine Marron Family Atrium through January 3, 2023. Click here to learn more and reserve your timed ticket to visit.


A view of the exhibit from the second floor balcony
A view of the exhibit from the second floor balcony
Kruger's work touches on themes like race, gender, war, and consumerism
Kruger's work touches on themes like race, gender, war, and consumerism
The floor is covered with an ominous quote from George Orwell's
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